Joanna Shields joins Elisabeth Murdoch for TV and social media venture

LONDON - Former Bebo chief executive Joanna Shields has resurfaced as head of a new venture with Shine Group's chief executive Elisabeth Murdoch, which aims to fuse traditional TV production with social media.

Shields: linking up with Elisabeth Murdoch for new venture
Shields: linking up with Elisabeth Murdoch for new venture

The yet-to-be-named company will set out to pioneer new formats in driving viewer engagement in the age of multimedia convergence.

From 1 October, Shields will become chief executive of the company, which will sit under the Shine Group umbrella run by Rupert Murdoch's daughter.

Shields said the venture was a response to "an exciting new era where community, content and communications are coming together to transcend existing media formats".

She added: "From real-time conversations to location-aware devices and community-powered media, we are already seeing a glimpse of future things to come."

During her tenure at Bebo, and later as president of AOL's social media division, Shields launched some of the world's first "free-to-air" open platform initiatives and original web productions, including KateModern, which amassed more than 67 million views, and Sofia's Diary, which became the first programme made for a social network to transfer to UK television.

Prior to Bebo, Shields was managing director at Google, where she was responsible for building and managing the company's advertising and syndication network across Europe, Russia, the Middle East and Africa.

Shine was responsible for more than 1,000 hours of scheduled programming in 2008 and incorporates 24 companies across three continents. Operations in the UK include factual specialist Dragonfly, drama specialist Kudos, and entertainment specialist Princess Productions.

 

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch: Marks & Spencer's latest food ad

Watch: Marks & Spencer's latest food ad

Marks & Spencer is releasing a TV ad for its food range as part of a dual-pronged autumn campaign that will also push the retailer's clothes.

Share
The X Factor returns with highest launch audience since 2011

The X Factor returns with highest launch audience since 2011

The 11th UK series of 'The X Factor' launched to a peak audience of 10.6 million, the highest for three years, according to unofficial overnight figures.

Share
Former FT chief executive Rona Fairhead hired as BBC Trust chairman

Former FT chief executive Rona Fairhead hired as BBC Trust chairman

Rona Fairhead, the former chairman and chief executive of the Financial Times Group, is set to become the next BBC Trust chairman.

Share

Get news by email