C4 creates menu-themed ad break

LONDON - Channel 4 is launching a three-and-a-half-minute menu-themed ad break during Come Dine With Me.

Channel 4: themed ad break during Come Dine With Me
Channel 4: themed ad break during Come Dine With Me

It will be broadcast on 27 September and will feature seven ads broadcast consecutively that will be combined to produce a dinner party menu. They will include ads for Gordon's Gin, New Covent Garden Soup, Sainsbury's, Häagen-Dazs, Wyke Farm Cheese, Nescafé and Baileys.

The ad break will begin with a voiceover broadcast across a C4 ident inviting viewers to join the channel at its own dinner party.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email