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A bus shelter situated in the icy clime of Montreal encourages waiting commuters to link hands from one end to another, at which point the shelter heats up, in a campaign for battery brand Duracell.
Danish cinema-goers are surprised to see themselves appearing in the background of a short period-style drama, noisily slurping their Cokes and munching on popcorn, in a promotional stunt for Coca-Cola.
Trinity Mirror, home to the Daily Mirror, Sunday People, Liverpool Echo, and the Manchester Evening News, has reported a 2.6% lift in pre-tax profits in 2013, after cost savings and digital investment.