Insiders' Guide: News International Business Intelligence

Business Intelligence launched nine months ago as part of News International Commercial. The role of our 10-strong team of advertising insight planners is to provide NI Commercial with compelling insights about our readers, advertisers and market to help maintain and increase revenue.

Left to right: Sarah Quinn, Linda Liberg, Bec Holt, Evros Agamemnonos, Claire Myerscough, Chris Worrell, Stuart McDonald, Martyn U’ren, Kasia Kowalska and Arifa Haque
Left to right: Sarah Quinn, Linda Liberg, Bec Holt, Evros Agamemnonos, Claire Myerscough, Chris Worrell, Stuart McDonald, Martyn U’ren, Kasia Kowalska and Arifa Haque

Who is the team leader?
Claire Myerscough has a wealth of experience and a high profile, which helps drive our team forward and promote the work we do. She is a fantastic spokesperson for the team and knows how to get things done. She also likes her champers.

What's in your in-tray?
A draft questionnaire for the fourth wave of our Consumer Eye survey, research proposals, the results from our latest YouGov Quick Poll question, vox pop edits from our Style magazine reader focus groups and swine flu sanitiser wipes.

What inspires you?
The diverse minds of the people in our team. We are lucky enough to have a team who all think and work in a way that really helps projects and insights come together, covering every angle. We are also inspired by the world around us, the exciting clients we work with and, of course, Mr Murdoch.

Media we can't live without?

Reading our five titles a day keeps us occupied, as do the iPhone, BlackBerry (when it works), Sky+, and The Apprentice when it's on. Our current team favourites are Dragons' Den and Animal Autopsy.

Preferred lunching venues?

We don't have much choice as we're based in Wapping and lunch is for wimps.

Most memorable night out?
Killer darts at the Pepperpot - a local gem of a pub and a fantastic turnout every time. One for the ditch...?

Advice to graduates starting out in media?
Be knowledgeable about the market as a whole, ask lots of questions and stick your neck out.  

If we ruled the world...
We would appoint Barack Obama to write our presentations so our insights could be more world class. To help us day to day, Krispy Kreme doughnuts would be available on tap for the ladies in the team, and all the boys would have volume controls to turn down their dull sports banter.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email