KidsCo expands into five new markets

LONDON - KidsCo, the international children's channel owned by NBC Universal, Cookie Jar Group and Corus Entertainment, has continued its global expansion with broadcast deals in Angola, Belgium, Mongolia, Mozambique and Slovenia.

The Wiggles: a KidsCo-programmed show
The Wiggles: a KidsCo-programmed show

The new territories add to the momentum of the two-year-old channel, which also recently secured a deal with German cable TV operator, Kabel BW.

The channel uses WPP's MediaCom for its media requirements and is still in discussions with platform operators, including Sky and Freeview, about a potential UK launch in the first half of 2010.

KidsCo programming includes shows such as The Wiggles, Paddington, Corduroy and Heathcliff, plus original content including Jass Time!, with three programming zones: preschool, kids aged 6 to 10 and family.

All zones feature animated and live-action content, plus family movies.

Paul Robinson, KidsCo managing director, said the company was committed to delivering a children's channel that was "fun and has learning for kids around the world".

Launched in September 2007, KidsCo's global distribution plan of launching linear, VOD, SVOD and IPTV channels, has been rolled out in prime territories around the world including, France, Germany, Hong Kong, the Middle East, Russia, sub-Saharan Africa and Thailand.

Robinson said the company remained on track to reach its target of being in 80 markets by 2011.


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs


Winners revealed: A night of celebration at the Marketing New Thinking Awards

Winners revealed: A night of celebration at the Marketing New Thinking Awards

Always #LikeAGirl, the powerful campaign that captured the female empowerment zeitgeist, has swept the board at the inaugural Marketing New Thinking Awards in association with Sky Media, scooping the Grand Prix and three category gongs.

Paddy Power/Rainbow Laces
Unruly/Viral Video Pioneers Transforming Digital Advertising

Get news by email