CNBC signs HSBC to sponsor business channel

LONDON - CNBC, the business news channel, has signed HSBC Private Bank to sponsor on-air and online activity across CNBC in Europe, the Middle East, Africa and Asia Pacific.

The deal was negotiated through the Exchange and Invention teams at Mindshare Worldwide, London.

HSBC Private Bank will sponsor 60-second vignettes based around a new 13-part series entitled Alternative Investing.

In each programme, CNBC will look at non-traditional investments. HSBC Private Bank sponsored hotboards will air around CNBC's flagship programme Squawk Box Europe, where the weekly segment will air.

HSBC Private Bank will also sponsor a dedicated programme page for Alternative Investing on CNBC.com, which will include episodes of the programme, relevant market data and a guide to different types of alternative investments.

The page will be supported by 30-second promos running on CNBC encouraging viewers to visit the page.

In Europe, CNBC is available in approximately 110 million homes, 1,400 banks and financial institutions, and hotels. 

It is a division of NBC Universal, the media arm of the General Electric Company.

 

 

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