The deal was negotiated through the Exchange and Invention teams at Mindshare Worldwide, London.
HSBC Private Bank will sponsor 60-second vignettes based around a new 13-part series entitled Alternative Investing.
In each programme, CNBC will look at non-traditional investments. HSBC Private Bank sponsored hotboards will air around CNBC's flagship programme Squawk Box Europe, where the weekly segment will air.
HSBC Private Bank will also sponsor a dedicated programme page for Alternative Investing on CNBC.com, which will include episodes of the programme, relevant market data and a guide to different types of alternative investments.
The page will be supported by 30-second promos running on CNBC encouraging viewers to visit the page.
In Europe, CNBC is available in approximately 110 million homes, 1,400 banks and financial institutions, and hotels.
It is a division of NBC Universal, the media arm of the General Electric Company.