IPC Media Digital Sales will bring together all the digital advertising and ad ops functions across the group and will be effective from the end of October.
The new team will comprise of 27 digital advertising personnel working across IPC's five on and offline divisions that include men's weeklies division, Ignite, TV weeklies division, TX, monthly glossies division, Southbank, women's weeklies, IPC Connect and individual brand hobby specialist division, IPC Inspire. The team will have an additional 12 ad ops staff.
Former group advertisement director of IPC Ignite, Finlay will take on the new role of head of digital sales for IPC Media, while Harry Harcus, head of ad ops for AOL Advertising, takes the new role of ad operations director across IPC Media, reporting to Finlay.
Finlay said the new division will give its partners "a clear point of access" not only to IPC's digital brands, "but also the aggregated premium audiences that those brands together offer".
IPC said the creation of the new division will not lead to any redundancies.