Mobile phone websites expand fast

Mobile phone websites are the fastest growing online content sector, according to The Nielsen Company. The sector posted a 58% increase in unique UK users year on year in July from 7.7 million in July 2008 to 12.2 million in July 2009.

Mobile phone websites expand fast
Mobile phone websites expand fast

 A major contributor to the sector was 118-800, the controversial directory service containing millions of UK mobile phone numbers. In July, it was the 111th most-visited web brand in the UK.

The second-fastest growing sector online is Food and cooking, which posted a 58% increase from 6.7 million unique UK users in July 2008 to 10.5 million in July 2009. Drinks brands such as Ribena, Baileys and Coca-Cola were a major factor in this sector's growth.

The third and fourth-fastest growing online sectors were Coupons/rewards and Insurance. The former's audience rose by 55% from seven million UK unique users in July 2008 to 10.9 million in July 2009.

The online insurance sector posted 53% growth in UK unique users. This was driven by price-comparison sites such as Compare the Market (up 573%) and Confused.com (up 72%), on the back of heavy advertising.

 

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