Comet to back ITV's Who Wants To Be A Millionaire?

LONDON - Electrical retailer Comet has signed its first major TV sponsorship deal with ITV to be the new sponsor of ITV1 game show Who Wants To Be A Millionaire?

Who Wants To Be A Millionaire?: Comet is new sponsor
Who Wants To Be A Millionaire?: Comet is new sponsor

Running from 1 September until 3 November, Comet said the idents will show Comet staff in stores being quizzed by customers and answering product and service related questions.

The accompanying strap line is "Whatever the question - Comet, Sponsors of Who Wants To Be A Millionaire?"

The deal was negotiated by ZenithOptimedia, with idents created and produced by advertising and branding agency Addiction London. The package includes a 15-second pre-roll, 10-second break bumpers and a five-second bumper end.

The previous sponsor of the show was search engine Ask Jeeves, which backed the show for nine weeks during its run earlier in the summer.

Financial terms of the deal were not disclosed.

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email