VisitEngland promotes English-themed perfume at Ashes Test matches

LONDON - Tourism body VisitEngland is promoting an English-themed fragrance as part of its continuing 'Enjoy Every Minute; Enjoy England' campaign.

By George!
By George!

The perfume, named By George!, includes a number of quintessentially English smells, including camomile tea, a seaside garden, freshly-cut grass and even subtle ‘exhaust fumes of lawnmower petrol'.

‘We have explored the power of smell because of its heavy emotional weighting and its unique ability to evoke positive memories,' said VisitEngland head of marketing Amanda Smyth.

‘We hope the scent will encourage people to literally wake up and smell the roses and take the time to rediscover all of our wonderful regions and attractions in England this summer'

By George! has been promoted at Ashes Test matches between England and Australia this summer.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Better Together
[Sponsored feature]

Better Together

With consumers making their own media choices, deserting the high street and finding out about brands on their own terms, agencies are wondering how to join up all the dots. Welcome to the interconnected world. By Stuart Derrick

Share
And all points in between
[Sponsored feature]

And all points in between

Interconnectedness describes a new, technologically driven relationship between brands, consumers and media. What does it mean for marketing? By Stuart Derrick

Share
Take the sober approach
[Sponsored feature]

Take the sober approach

Don't let your brand become the dribbling fool you avoid at the party - better to win friends and build influence by being authentic and consistent

Share

Get news by email