VisitEngland promotes English-themed perfume at Ashes Test matches

LONDON - Tourism body VisitEngland is promoting an English-themed fragrance as part of its continuing 'Enjoy Every Minute; Enjoy England' campaign.

By George!
By George!

The perfume, named By George!, includes a number of quintessentially English smells, including camomile tea, a seaside garden, freshly-cut grass and even subtle ‘exhaust fumes of lawnmower petrol'.

‘We have explored the power of smell because of its heavy emotional weighting and its unique ability to evoke positive memories,' said VisitEngland head of marketing Amanda Smyth.

‘We hope the scent will encourage people to literally wake up and smell the roses and take the time to rediscover all of our wonderful regions and attractions in England this summer'

By George! has been promoted at Ashes Test matches between England and Australia this summer.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Neptune ascends White Cliffs of Dover for National Trust campaign

Neptune ascends White Cliffs of Dover for National Trust campaign

Roman god Neptune erupts from the breaking waves that pummel The White Cliffs of Dover, towering hundreds of feet, holding his trident aloft, thanking the public for supporting the National Trust's save-the-coast campaign, and then popping back under the breaking waves.

Share
Vintage Unilever and John Lewis ads in 1920s newspaper promotion of Poirot mystery

Vintage Unilever and John Lewis ads in 1920s newspaper promotion of Poirot mystery

A newspaper warning of the 'Monogram Murders' is being handed out to Londoners, with the publication resembling a 1920s paper and even including ads from the era from the likes of Unilever, John Lewis and Fortnum & Mason. The murders, of course, are fictitious but are being used to promote and are the subject of HarperCollins' new Hercule Poirot mystery.

Share
Tech viewpoint on festivals
Share

Get news by email