VisitEngland promotes English-themed perfume at Ashes Test matches

LONDON - Tourism body VisitEngland is promoting an English-themed fragrance as part of its continuing 'Enjoy Every Minute; Enjoy England' campaign.

By George!
By George!

The perfume, named By George!, includes a number of quintessentially English smells, including camomile tea, a seaside garden, freshly-cut grass and even subtle ‘exhaust fumes of lawnmower petrol'.

‘We have explored the power of smell because of its heavy emotional weighting and its unique ability to evoke positive memories,' said VisitEngland head of marketing Amanda Smyth.

‘We hope the scent will encourage people to literally wake up and smell the roses and take the time to rediscover all of our wonderful regions and attractions in England this summer'

By George! has been promoted at Ashes Test matches between England and Australia this summer.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Google takes over Silicon Roundabout

Google takes over Silicon Roundabout

Google has launched a digital outdoor campaign at Silicon Roundabout in Old Street, London, featuring practical information for locals.

Share
Vax in seven-figure C4 sponsorship deal

Vax in seven-figure C4 sponsorship deal

Vax, the floor care brand, has signed a seven-figure sponsorship deal with Channel 4, for which it has created idents starring Miranda Hart.

Share
AOP study confirms native ads have the power to connect

AOP study confirms native ads have the power to connect

Nearly two-thirds (59%) of consumers find native advertising interesting and informative, and a third are more likely to trust it than traditional advertising, according to a new report.

Share

Get news by email