VisitEngland promotes English-themed perfume at Ashes Test matches

LONDON - Tourism body VisitEngland is promoting an English-themed fragrance as part of its continuing 'Enjoy Every Minute; Enjoy England' campaign.

By George!
By George!

The perfume, named By George!, includes a number of quintessentially English smells, including camomile tea, a seaside garden, freshly-cut grass and even subtle ‘exhaust fumes of lawnmower petrol'.

‘We have explored the power of smell because of its heavy emotional weighting and its unique ability to evoke positive memories,' said VisitEngland head of marketing Amanda Smyth.

‘We hope the scent will encourage people to literally wake up and smell the roses and take the time to rediscover all of our wonderful regions and attractions in England this summer'

By George! has been promoted at Ashes Test matches between England and Australia this summer.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Why CEOs choose TV and DOOH

Why CEOs choose TV and DOOH

In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus.

Share
Sometimes collaboration, not innovation, can be the key to winning campaigns

Sometimes collaboration, not innovation, can be the key to winning campaigns

Media Week Awards entries used to be awash with companies claiming "media firsts". They ranged from the sublime to the ridiculous - from takeovers of Coronation Street to aromatic front covers and microsites for apps. Being first and owning the idea featured highly.

Share
Morley stakes claim as outdoor's ambassador

Morley stakes claim as outdoor's ambassador

By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani

Share

Get news by email