ABC SPECIAL: Heritage music brands rocked (Music/film)

A long-term decline in sales has turned into a slump for two of the music market's heritage brands.

IPC's NME, down 15.5 % period on period
IPC's NME, down 15.5 % period on period

IPC's NME and Bauer Consumer Media's Kerrang! reported year-on-year circulation drops of 27.2% and 28.3% respectively during the first six months of 2009.

In the film market, a special edition guest-edited by Steven Spielberg helped Bauer's Empire achieve a circulation of 194,016, up 2.3% period on period and 3.6% year on year.

The performance of Kerrang! and  NME reflected a market hit hard by the rise of digital platforms and changes in consumer behaviour. But Eric Fuller, managing director of NME publisher IPC Ignite, is committed to the title. "The paper publication remains in very rude health," he says. NME's website posted strong growth, for an ABCe of 4.7 million unique users in June.

Future Publishing's Classic Rock reported increases both period on period (0.2%) and year on year (5.5%) to 70,301. This is among a clutch of titles aimed at older music fans, including Q and Mojo, that remained steady despite market uncertainty.

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