Sport owner strikes commercial deal with ESPN

LONDON - UTV Media, owner of the free weekly Sport magazine, has signed a commercial deal with ESPN ahead of its inaugural English Premier League TV coverage, which includes a four-page cover wrap of today's (14 August) issue.

Sport: distributors wear ESPN T-shirts
Sport: distributors wear ESPN T-shirts

As part of the deal, Sport distributors today wore ESPN- branded T-shirts while hand-distributing the magazine.

No financial details of the deal have been disclosed.

The commercial-tie up includes UTV Media's radio station, TalkSport, running a competition where listeners have the chance to win a pair of tickets to a Premier League game of their choice.

The deal was negotiated by UTV Pitch, the sales team formed in June through the merger of the TalkSport and Sport sales teams.

The new division is headed by managing director Adam Bullock, who reports to Scott Taunton, UTV GB radio managing director.

UTV Pitch sells across TalkSport's radio station and digital magazine, the group's online offerings, and the Sport magazine brand.

UTV acquired Sport from its French parent company Sport Media & Strategie in May, after that company went into administration.

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