Getty Images launches online campaign to promote products

LONDON - Getty Images is launching an online campaign aimed at marketers, agencies and publishers to promote its new web and mobile image products.

Getty Images: online campaign aimed at marketers, agencies and publishers
Getty Images: online campaign aimed at marketers, agencies and publishers

The two new image products feature very small file sizes - 170 pixels and 280 pixels - and are available across the majority of Getty Images Creative stills collections.

Customers can now license high volumes of images priced according to size for the digital element of their online and mobile campaigns.

The drive, created by digital agency Blue Barracuda, will include online activity featuring banner ads that scroll through a series of layered Getty images in different sizes.

In addition, an e-mail marketing campaign in nine languages including Japanese, Spanish and English aims to generate awareness.

 

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