Amscreen to promote HMV ticket service in-store

LONDON - Amscreen, the digital signage company run by Sir Alan Sugar, has been appointed by music and entertainment retailer HMV as partner for its tickets service.

HMV: retailer's ticketing service being promoted in-store by Amscreen
HMV: retailer's ticketing service being promoted in-store by Amscreen

Amscreen's signage units will initially be installed in 27 stores across the UK, including the retailer's London flagship in Oxford Street, with a future nationwide rollout to follow.

The screens will carry information on upcoming concerts, gigs, festivals and events, and will advertise ticket availability. The units will also publicise news on the availability of tickets and listings for venues operated by music and events promoter, Mean Fiddler Group.

HMV will own and run the new digital signage network, with Amscreen creating and managing the software platform for the system.

HMV's entry into ticketing follows the formation this year of its joint venture with the MAMA group in forming the Mean Fiddler Group, to own and operate 11 music venues around the UK, including the renamed HMV Hammersmith Apollo.

Earlier this year, Amscreen secured an exclusive digital signage contract with the BP petrol station network.

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