Naked retains planning work for DCSF

LONDON - The Department for Children, Schools and Families (DCSF) has reappointed Naked to handle communications planning for its sexual health brief.

DCSF: Naked has retained planning work for its sexual health brief
DCSF: Naked has retained planning work for its sexual health brief

The agency will handle planning activity for new campaigns aimed at helping to reduce teenage pregnancy, improve sexual health in young people and raise awareness of contraceptive choices.

Naked won the account in a final shoot- out between Manning Gottlieb OMD and Mediaedge:cia. The review was handled by the Central Office of Information (COI).

The announcement follows the DCSF's appointment of Manning Gottlieb OMD to handle a campaign strategy that forms part of its Youth Alcohol Action Plan.

The appointment followed a three-way pitch managed by the COI, which also included Starcom MediaVest and Naked.

 

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