MG OMD wins contract for government's youth alcohol education campaign

LONDON - The Department for Children, Schools and Families has appointed Manning Gottlieb OMD to handle a campaign strategy that forms part of its Youth Alcohol Action Plan.

DCSF: Manning Gottlieb OMD to handle new youth alcohol education campaign
DCSF: Manning Gottlieb OMD to handle new youth alcohol education campaign

The appointment follows a three-way pitch managed by the COI, which also included Starcom MediaVest and Naked.

The COI said the campaign aimed to influence the attitudes and behaviour of children, young people and their parents and carers.

"The aim is for all young people in England to grow up to have a safe and sensible relationship with alcohol," it added.

The DCSF campaign will complement existing Department of Health and Home Office campaigns.

News of the pitch emerged in July after DCSF invited Naked, MG OMD and MEC to compete for its communications planning business on 

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