Media Week Awards shortlist announced

LONDON - MediaCom, Carat, Vizeum and Mediaedge:CIA are up for agency of the year, as the shortlist for the Media Week Awards 2009 is unveiled.

MediaCom: Agency of the Year 2008
MediaCom: Agency of the Year 2008

TV sales houses Viacom Brand Solutions and IDS will battle it out for sales team of the year, alongside TalkSport, Guardian News & Media and Google.

The hotly contested media brand of the year category will be fought out between Global Radio's expanded Heart FM, CBS-owned Last FM, ShortList Media, UTV's TalkSport, News International's The Sun and Dennis Publishing's The Week. The winners will be announced at Grosvenor House Hotel on 29 October.

The high calibre of entries mean a number of category shortlists have multiple nominations for the same company and MediaCom has three nominations against Mindshare Worldwide's two for the best international campaign.

Viacom Brand Solutions will have two opportunities to win the sales pitch niche (under £250k) and MediaCom and PHD both have two chances to win the prize for collaboration.

Carat is nominated twice in both the media idea large category (over £1m) and the media idea medium (£250k-1m), while MediaCom is nominated twice for media idea large.

For more information about the event and to book your table go to www.mediaweekawards.co.uk.

The full awards shortlist:

Sales Pitch Large (over £1m)
CBS Outdoor for Cadbury's
Google for Littlewoods
IDS for Cobra Beer
IPC Media Unite for GlaxoSmithKline Horlicks
TalkSport for Scottish & Newcastle Strongbow

Sales Pitch Medium (£250k-1m)
Bauer Media for COI RAF
Guardian News & Media for Constellation Wines Robert Mondavi
ITV for Kellogg's
Mail Newspapers for Jacob's Creek
Mirror Group Newspapers for National Express Coaches
Channel 4 for Pepsico Tropicana
Viacom Brand Solutions for Ella's kitchen

Sales Pitch Niche (under £250k)
IDS for Country Life
JCDecaux for Danone Actimel
Microsoft Advertising for Cadbury's
TalkSport for Sony Pictures
Telegraph Media Group for Ultimate Fighting Club (UFC)
Viacom Brand Solutions for Metropolitan Police Trident
Viacom Brand Solutions for British Heart Foundation Youbot

Media Brand of the year
Heart FM
Last FM
ShortList Media
TalkSport
The Sun
The Week

Media Idea Large (over £1m)
Arena BLM for Westfield London
Carat for Benecol
Carat for British Gas ‘Generation Green'
MediaCom London for Mars Galaxy
MediaCom for T-Mobile Dance
OMD UK for Walkers

Media Idea Medium (£250k-1m)
Carat for British Gas "Good News"
Carat for Walt Disney Studios Motion Pictures
MediaCom London for Mars Revels
Mediaedge:cia for Colgate-Palmolive
Mediaedge:cia for Paramount
Mindshare for Nestlé
Vizeum UK for Eurostar

Media Idea Niche (under £250k)
Carat for Adidas
MediaCom London for NatWest
Mediaedge:cia for Specsavers
MediaVest for John Smith's
PHD for McCain Summer Wedges
UM London for H&M
Vizeum UK for Coke

International Campaign
MediaCom for Herbal Essences
MediaCom for Nokia 5800
MediaCom for Procter & Gamble Braun Bodycruzer
Mindshare Worldwide for Ford Europe Ka
Mindshare Worldwide for Unilever Axe/Lynx

Media Innovation
Initiative for Tesco
Maxus for Mercedes-Benz "Approved Used"
MediaCom London for EA Sports FIFA 09
Mediaedge:cia for Novartis
Sky Media for Sky Media
UM London for Microsoft CodePlex

Collaboration
Arena BLM and Grazia for Westfield London
I-level for WWF
MediaCom Scotland and STV for Scottish National Blood Transfusion Service
MediaCom for Sky
Mirror Group Newspapers and MediaVest for John Smith's
PHD for British Heart Foundation
PHD for Warner Bros The Curious Case of Benjamin Button

Best Research Initiative
Mediaedge:cia
Radio Advertising Bureau
Guardian News & Media
News International
Google

Sales Team of the Year
Google
TalkSport
IDS
Viacom Brand Solutions
Guardian News & Media

Agency of the Year
MediaCom
Carat
Vizeum
MEC

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