MediaCom promotes Lind to EMEA insight role

LONDON - MediaCom has promoted strategist Carsten Lind to the role of regional head of insight for Europe, Middle East and Africa, effective from October.

Specsavers: key account secured for MediaCom by Lind
Specsavers: key account secured for MediaCom by Lind

Lind has worked at the WPP agency network for more than eight years, most recently holding the title of head of insight for the Nordic region.

He is credited with being instrumental in securing two of MediaCom Nordic's biggest clients, Scandinavian Airlines and Specsavers, and both now use MediaCom Nordic Insight for their communication tracking and consumer research.

Working closely with Mick Mernagh, global chief insight officer at MediaCom, Lind's responsibilities will include supporting and developing local MediaCom Insight departments, as well as supporting regional EMEA pitches.

He will also be involved in the implementation, training and development of new Insight tools in EMEA.

Mernagh said Lind will be "a great asset" to the EMEA team and provided "another great opportunity to build on the MediaCom Network team from our own ranks".

 

 

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