BeatThatQuote.com, the insurance and financial price comparison site.
What are your main priorities over the next 12 months?
BeatThatQuote helps people find the best deals on financial products and services including mortgages, credit cards, loans, home and car insurance, utilities, annuities and investments. My goal is to double revenue and gross profit by expanding media channels. Last year, we extended our offer to include utilities, travel and shopping.
All Response Media.
What are the main criteria you use when selecting an agency?
We need our agency to show creativity in coming up with new ideas, in addition to having the right culture and fit. Success is measured on the ability of our campaigns to increase return on investment.
What role will media play in positioning the company in 2009/2010?
We have £15m pa budgeted for media spend. This is a significant part of the business and is paramount to the growth of BeatThatQuote.com
Most enjoyable campaign to date?
I have no idea, there are so many. The ones that have a positive return on investment put a big smile on my face - all others pale into insignificance.
Any advice to agencies operating in an economic downturn?
There is opportunity out there - you just need to be a little more clever these days.
How has your career background prepared you for your current role?
I continue to learn, so my current role prepares me for my current role.
What are the best and worst things about working with and in the media industry?
The best thing is the ability to react quickly to new ideas, but the worst thing about working in the new-media industry is that it sometimes takes a little longer for our larger clients to react with us.