The stories behind the headlines in The Media Week podcast.
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Apart from reach, credibility, trust and direct sales, what have bloggers ever done for marketers and brands? Quite a lot, argues Amanda McKenna, director of digital consultancy Zone, so why do brands often get it so wrong?
Haywards, the pickled vegetable brand, has today partnered with Metro for a £750,000 campaign to attract younger consumers.
Advertisements in The Times and the Daily Mirror today are calling on victims of sexual abuse by Jimmy Savile to claim compensation from the late BBC TV presenter's estate.