DCSF shortlists agencies

LONDON - The Department for Children, Schools and Families has shortlisted Manning Gottlieb OMD, Starcom MediaVest Group and Naked to vie for a new campaign strategy that will form part of its Youth Alcohol Action Plan.

DCSF: agencies vie for new campaign
DCSF: agencies vie for new campaign

The review process is being handled by the Central Office of Information, in conjunction with DCSF.

The winning agency will work on an upcoming campaign that aims to influence the attitudes and behaviour of children, young people and their parents and carers.

A DCSF statement described the goals of its Youth Alcohol Action Plan as enabling "all young people in England to grow up to have a safe and sensible relationship with alcohol".

The review follows DCSF inviting Naked, MG OMD and MEC to compete for its communications planning business on behalf of the Government's sexual health portfolio last week.

The business, which is currently handled by Naked, focuses on teenage pregnancy as well as general sexual health issues.

The appointed agency will be expected to help engage a broad audience of parents, teachers, young people and healthcare professionals.

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