SunTalk station goes Spanish

LONDON - SunTalk, the News International-owned online-only radio station, has expanded its remit to include Spain, as the brand looks to tap into the large number of holidaymakers and expats living in the country.

SunTalk presenter Jon Gaunt
SunTalk presenter Jon Gaunt

This week's expansion comes two months after its launch in the UK. It will now be aired on Spain's Bay Radio and Spectrum FM between 11am and 2pm Spanish time.

The show will be the same as the one aired in the UK, which has already attracted high-profile guests including David Cameron, Jack Straw, Terry Leahy and Boris Johnson.

News International has set itself a target of 150,000 listeners within its first year, but says it has immediate plans to launch in other countries.

Rival groups such as Telegraph Media Group, which has invested heavily in its Telegraph TV, and Guardian News & Media produce podcasts, but no other newspaper brand has an online-only radio station.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Why CEOs choose TV and DOOH

Why CEOs choose TV and DOOH

In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus.

Share
Sometimes collaboration, not innovation, can be the key to winning campaigns

Sometimes collaboration, not innovation, can be the key to winning campaigns

Media Week Awards entries used to be awash with companies claiming "media firsts". They ranged from the sublime to the ridiculous - from takeovers of Coronation Street to aromatic front covers and microsites for apps. Being first and owning the idea featured highly.

Share
Morley stakes claim as outdoor's ambassador

Morley stakes claim as outdoor's ambassador

By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani

Share

Get news by email