BBC.com job for Bradley-Jones

LONDON - BBC Worldwide has promoted Luke Bradley-Jones to executive vice- president, managing director for BBC.com, the international, non-UK version of the BBC's website, and has revealed plans to launch the iPlayer internationally via the site.

Luke Bradley-Jones, executive vice- president, managing director for BBC.com
Luke Bradley-Jones, executive vice- president, managing director for BBC.com

Bradley-Jones, previously executive vice-president, digital media and business development at BBC Worldwide in New York, will replace Kym Niblock, who is leaving for a role with a new company.

BBC Worldwide would not reveal details of her new appointment.

He will be responsible for the strategic direction and management of the BBC.com business.

The site had 50 million unique users between January and March 2009, according to Omniture.

BBC.com will also be looking to roll out the iPlayer internationally within the next 18 months, once content rights issues are resolved.

Some content could be available on a paid-for basis.

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