Disney to launch ad-supported boy-focused channel

LONDON - Disney will launch a new ad-supported channel in August, Disney XD, which it claims is the UK's first boy-focused, girl-inclusive channel for children aged six to 14.

Disney XD will include a mix of live-action and animated programming. It will replace Jetix and will initially launch on Sky. Discussions with other platforms are ongoing.

The channel will include a mix of live-action and animated programming, which targets boys but also appeals to girls.

Launching simultaneously with Disney XD will be DisneyXD.co.uk, featuring numerous games and exclusive video clips.

It will be Disney's fourth UK pay-TV channel alongside Disney Channel (and Disney Channel +1), Playhouse Disney (and Playhouse Disney +1), and Disney Cinemagic (and Disney Cinemagic HD, Disney Cinemagic +1).
 
Boel Ferguson, general manager for Disney Channels UK & Ireland, said: "Disney Channel's portfolio of channels is already the undisputed leader in the kids' TV market and Disney XD is the perfect vehicle to build on the success in this strategic segment."

 

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email