Disney to launch ad-supported boy-focused channel

LONDON - Disney will launch a new ad-supported channel in August, Disney XD, which it claims is the UK's first boy-focused, girl-inclusive channel for children aged six to 14.

Disney XD will include a mix of live-action and animated programming. It will replace Jetix and will initially launch on Sky. Discussions with other platforms are ongoing.

The channel will include a mix of live-action and animated programming, which targets boys but also appeals to girls.

Launching simultaneously with Disney XD will be DisneyXD.co.uk, featuring numerous games and exclusive video clips.

It will be Disney's fourth UK pay-TV channel alongside Disney Channel (and Disney Channel +1), Playhouse Disney (and Playhouse Disney +1), and Disney Cinemagic (and Disney Cinemagic HD, Disney Cinemagic +1).
 
Boel Ferguson, general manager for Disney Channels UK & Ireland, said: "Disney Channel's portfolio of channels is already the undisputed leader in the kids' TV market and Disney XD is the perfect vehicle to build on the success in this strategic segment."

 

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Trinity Mirror's digital revenues up nearly 50% in H1 to £14.9m

Trinity Mirror's digital revenues up nearly 50% in H1 to £14.9m

Trinity Mirror has reported "good progression" in its half-yearly results today, with digital revenues rising nearly 50% and falls in print ads slowing.

Share
Outdoor Plus expands portfolio as part of £10m investment

Outdoor Plus expands portfolio as part of £10m investment

Out-of-home specialist Outdoor Plus has launched two new sites, adding to its portfolio and has announced a £10m investment package for 2014.

Share
AOL appoints Marta Martinez to head global video sales

AOL appoints Marta Martinez to head global video sales

AOL has ramped up its video offering to advertisers with the appointment of Marta Martinez as global head of video sales.

Share

Get news by email