Her appointment comes as GetMeMedia secured new investment from private equity fund, IBIS Media VCT.
Bowen-Dawes will be responsible for driving new business from media owners, focusing in particular on a wider range of digital and mobile clients.
In addition, she will take on account management responsibilities to ensure media owners position themselves effectively to appeal to agencies and marketers.
The company is also looking to appoint a marketing executive and two business development managers as the business expands.
The new recruit joins Sir Robin Miller, the former Emap chief executive, who was hired as non-executive chairman last week.
Before joining Getmemedia.com Bowen-Dawes held a number of sales roles, including most recently, sales manager for Nokia’s Mobile Advertising business.
Prior to this, she spent three and a half years at Media Week publisher Haymarket, latterly as digital account manager for Brand Media.