IDS secures HarperCollins as sponsor of Living crime strand

LONDON - Book publisher HarperCollins is to sponsor a season of crime programmes on Virgin Media Television channel, Living.

HarperCollins: sponsoring Living's Sinister Summer strand
HarperCollins: sponsoring Living's Sinister Summer strand

HarperCollins has signed a six-figure deal with Virgin's sales house IDS to become exclusive broadcast sponsor of Sinister Summer, a series of programming that includes shows such as CSI and Ghost Whisperer.

The deal, which will run for 18 hours per week across June, July and August, was brokered by Toby Roberts, partnerships manager at IDS, and Freddie Griffith-Jones, sponsorship executive at Fuse Brand Entertainment at OMD.

HarperCollins will use the sponsorship to promote a series of crime and thriller releases across the summer and raise awareness of its bestselling authors.

In addition, it will be used to launch new writers, drive traffic to its website and support key in-store promotions.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Murdoch papers and PR industry welcome Matt Tee as press regulation chief

Murdoch papers and PR industry welcome Matt Tee as press regulation chief

News the former permanent secretary for government comms, Matt Tee, has been appointed as the first chief executive of the new media regulator, IPSO, has met with a mixed reaction.

Share
Anytime, anywhere, on the move: Channel 4 Shorts

Anytime, anywhere, on the move: Channel 4 Shorts

For those who want to watch quality TV but who only have five minutes to spare, Channel 4 has launched a cheeky campaign promoting its new Shorts programmes.

Share
Red Bull takes to the skies in stop-motion cardboard plane Vine

Red Bull takes to the skies in stop-motion cardboard plane Vine

Red Bull promotes its air race as Marketing, with the help of social video experts Unruly, showcases three must-watch branded Vines.

Share

Get news by email