Virgin Media unveils new identity for Virgin1

LONDON - Virgin Media Television has unveiled a new logo, identity and character called Red for its Virgin1 channel.

Virgin1: new character Red
Virgin1: new character Red

The new identity will appear on air from 9 June at 9pm and follows the channel's recent announcement that it is extending its hours on Freeview, launching a new +1 channel.

The new face of the channel, Red, will appear in Virgin1 idents and will take charge of all programme navigation and credit rolls by adding his own commentary and onscreen activity.

Created by Virgin Media Television's recently appointed brand and marketing director Jeff Dodds and creative agency Red Bee Media alongside VMtv's in-house creative team, Red will express himself and engage with viewers through his own Facebook, Bebo, Twitter feeds and weekly downloadable musings on iTunes.

Red has been brought to life by Paul Jomain, the man behind PG Tips' Monkey, and aims to be a naughty, impish fun-filled character.

In addition, a new programme line-up including The Life and Times of Tim, Chuck (season 2), The Naked Office and Why Men Watch Porn, as well as the Jim Davidson one-off special So You Think I'm An A***hole, will be joining Red on Virgin1.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email