Good Housekeeping to launch travel-sized edition

LONDON - Good Housekeeping, the NatMags-owned women's monthly title, is to launch a travel-sized version of the magazine, as it looks to revive sales.

Good Housekeeping: new travel-sized version available from 4 June
Good Housekeeping: new travel-sized version available from 4 June

The compact edition of Good Housekeeping will be available on a trial basis from the July issue, which goes on sale on 4 June. It will be sold at WH Smith at trains stations and airports.

Good Housekeeping is the latest magazine brand to launch a travel-sized version, echoing moves by other brands such as men's monthly FHM. Women's monthly title Glamour launched in compact form in 2001.

The launch of the smaller version of Good Housekeeping follows the relaunch of the women's monthly title in April this year, which features new content and an updated look.

It is the second time that Good Housekeeping, which was launched in 1922, has published a travel-sized format.  

During the Second World War, a smaller format was published due to paper shortages and claimed to the first pocket-sized magazine.

According to Audit Bureau of Circulations figures, the magazine's average circulation during the second half of last year was 425,407, a fall of 8.3% year on year.

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