Colin Kennedy appointed editor of FHM magazine

LONDON - Bauer Media has appointed Colin Kennedy, the former editor of its film title Empire, as the new editor of its market leading men's magazine FHM.

FHM: Colin Kennedy appointed as editor
FHM: Colin Kennedy appointed as editor

He replaces the high-profile Anthony Noguera, who left Bauer Media last month to work on his own new ventures.

Kennedy, who is currently digital creative director at the German-owned publisher, will start his new role immediately.

He will, however, face a stern challenge in stemming the falling circulation of a magazine that in 1998 boasted a circulation of around 775,000.

Under Noguera, the title looked to reposition itself away from the lads' end of the market, but its circulation dropped by 13.5% year on year, to 272,545, in the last ABC figures for the year to December 2008.  

However, FHM remains the market leading paid-for men's magazine, ahead of its nearest rival Men's Health, with 250,000.

Kennedy, who was editor of Empire for three years, is the sixth editor of FHM and follows in the footsteps of editors such as Ed Needham and Mike Soutar.

 

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