TfL to back Bebo's new Sofia's Diary series

LONDON - Bebo's online drama, Sofia's Diary, is returning for a third season and will be sponsored solely by Transport for London.

Sofia's Diary: new Bebo series backed by TfL will feature a more grown-up Sofia
Sofia's Diary: new Bebo series backed by TfL will feature a more grown-up Sofia

Bebo said the new series will have a "refreshed look" and feature "edgier" storylines and a more grown-up Sofia.

As exclusive sponsor of this season's show, which will run for six weeks, TFL will use the show as part of its campaign to encourage teenagers to take more responsibility when close to or crossing roads.

The series will be aired at 5.30pm every Tuesday and Friday, while viewers can interact with the show via text messages and video blogs. The first episode of the show will be tomorrow (29 May).

One feature of the new series will be that TFL will become part of a storyline in which Sofia is asked to write a "serious in-depth feature" on road traffic accidents.

Bebo said that during series one and two, Sofia's Diary, which was launched in Portugal in 2003, registered more than 26 million interactions.

In April 2008, the series became the first social networking drama to make the crossover to traditional television when Five added it to its schedule.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email