Sony appoints Unanimis for PlayStation3's VidZone sales

LONDON - Sony Computer Entertainment Europe has appointed Unanimis to handle the sales inventory for PlayStation3's new music video service VidZone across six markets.

Sony: has appointed Unanimis for its VidZone sales
Sony: has appointed Unanimis for its VidZone sales

The new on-demand music video-streaming service, which is free to download, will launch this summer. It offers users unlimited streaming of music videos from a library of content to watch from their PS3 or have streamed to their PSP via remote play. Users will also be able to download tracks, tones and music video for a small charge to their mobile in selected countries.

Unanimis will lead all advertising for the service, including pre-rolls, MPUs and leader boards. It will also be responsible for brokering sponsorship and integrated campaigns across the service in the UK, France, Germany, Spain, Italy and Australia. Other PlayStation Network countries will soon follow.

The service will launch in all markets apart from Australia, where it will launch at the end of the year. It also offers live concert footages, behind-the-scenes interviews and making of footages and will be supported by major record labels. 

This month, Sony Computer Entertainment Europe handed its £67m media account to OMD across 11 countries worldwide, with its £8.5m UK media brief retained by MG OMD.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Lost in translation: when brand taglines don't travel

Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

Share
Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

Share
The 7 deadly sins of brand management - and how to avoid them

The 7 deadly sins of brand management - and how to avoid them

Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice, creating a loyal and passionate following as well as commanding a premium for their products and services, strong brands can be key to great business performance.

Share

Get news by email