MVi to promote Hastings Direct

LONDON - Hastings Direct.com, the insurance provider, has appointed Manchester-based MediaVest's digital division, MVi, to manage its search engine optimisation requirements.

MVi to promote Hastings Direct
MVi to promote Hastings Direct

The appointment follows a competitive pitch against a number of undisclosed search specialists.

MVi will promote the Hastings portfolio online, including its brands Hastings Direct, Hastings Bike Team, Hastings Essential, Insure, Insure Pink and Insure Blue.

Hastings Direct is owned by Insurance Australia Group, and appointed British Gas marketer Mathew Shepherd as its new trading director at the end of last year.

Earlier this year, Hastings Direct appointed All Response Media and EHS Brann Cirencester to its £8 million media planning and buying and direct marketing accounts

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Top 10 regional press ads
Share
Trading Places: this week's people moves

Trading Places: this week's people moves

WPP appoints Roberto Quarta as chairman, Denise Turner becomes director of insight at Newsworks, and Simon Rees steps down as chief executive of Digital Cinema Media, in this week's round-up of people moves in advertising, marketing and media.

Share
Newsworks appoints Denise Turner as director of insight

Newsworks appoints Denise Turner as director of insight

Denise Turner is leaving Havas Media Group after 14 years to become director of insight at Newsworks.

Share

Get news by email