MVi to promote Hastings Direct

LONDON - Hastings Direct.com, the insurance provider, has appointed Manchester-based MediaVest's digital division, MVi, to manage its search engine optimisation requirements.

MVi to promote Hastings Direct
MVi to promote Hastings Direct

The appointment follows a competitive pitch against a number of undisclosed search specialists.

MVi will promote the Hastings portfolio online, including its brands Hastings Direct, Hastings Bike Team, Hastings Essential, Insure, Insure Pink and Insure Blue.

Hastings Direct is owned by Insurance Australia Group, and appointed British Gas marketer Mathew Shepherd as its new trading director at the end of last year.

Earlier this year, Hastings Direct appointed All Response Media and EHS Brann Cirencester to its £8 million media planning and buying and direct marketing accounts

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Arif Durrani to leave Haymarket for Bloomberg Media

Arif Durrani to leave Haymarket for Bloomberg Media

Arif Durrani will be leaving Haymarket to join Bloomberg Media as commercial editor for Europe, the Middle East and Africa.

Share
DreamWorks to launch first dedicated channel in Thailand

DreamWorks to launch first dedicated channel in Thailand

DreamWorks Animation is to debut its DreamWorks channel in Thailand alongside local pay TV operator CTH and HBO Asia.

Share
National Geographic launches noughties global campaign

National Geographic launches noughties global campaign

National Geographic Channels International has launched a global TV campaign for a new series about the noughties.

Share

Get news by email