MVi to promote Hastings Direct

LONDON - Hastings Direct.com, the insurance provider, has appointed Manchester-based MediaVest's digital division, MVi, to manage its search engine optimisation requirements.

MVi to promote Hastings Direct
MVi to promote Hastings Direct

The appointment follows a competitive pitch against a number of undisclosed search specialists.

MVi will promote the Hastings portfolio online, including its brands Hastings Direct, Hastings Bike Team, Hastings Essential, Insure, Insure Pink and Insure Blue.

Hastings Direct is owned by Insurance Australia Group, and appointed British Gas marketer Mathew Shepherd as its new trading director at the end of last year.

Earlier this year, Hastings Direct appointed All Response Media and EHS Brann Cirencester to its £8 million media planning and buying and direct marketing accounts

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Which party will use outdoor effectively to lead the 2015 election agenda?

Which party will use outdoor effectively to lead the 2015 election agenda?

Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight.

Share
BBC plots £18m media consolidation

BBC plots £18m media consolidation

The BBC has expanded plans to review its £5 million media account to include the planning and buying business for BBC Orchestras, BBC Worldwide, World Service and Global News.

Share
Hearst launches Good Housekeeping Institute online

Hearst launches Good Housekeeping Institute online

Hearst magazines has launched the first stand-alone digital product for the Good Housekeeping brand, Good Housekeeping Institute online, which will feature product reviews.

Share

Get news by email