Brandspace wins sports venue task

LONDON - Promotion Space Group has won an exclusive deal with sports out-of-home media owner Sports-Revolution to manage promotional activity in football grounds and rugby stadia across the UK.

Paul Soanes: group business development director, Promotion Space Group
Paul Soanes: group business development director, Promotion Space Group

The out-of-home media owner's Brandspace division will target new below-the-line business and SportsRevolution will continue to work with established clients.

Brandspace will manage promotional activity across 69 football grounds and 13 rugby stadia, with a reach of more than four million men a month.

It will also sell seat-back sponsorship at the rugby sites, including seven Guinness Premier League grounds.

Paul Soanes, group business development director at Promotion Space Group, said sports stadia offer brands an "enormous captive audience" of predominantly ABC1 males.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Claudine Collins and Bruce Daisley to lead Media Week Awards 2014

Claudine Collins and Bruce Daisley to lead Media Week Awards 2014

Claudine Collins, managing director of MediaCom, and Bruce Daisley, managing director of Twitter UK, will take centre stage at the industry's biggest night of the year, as co-chairs of the Media Week Awards 2014.

Share
Bauer Media restructures sales team around agencies

Bauer Media restructures sales team around agencies

Bauer Media UK, home to brands including heat, Grazia, Empire, Magic and Absolute Radio, has restructured its commercial operation away from platform led sales into teams focused around clients and agency relationships.

Share
Homebase inks three-year Sky IQ deal for customer insight

Homebase inks three-year Sky IQ deal for customer insight

Homebase has signed a three-year deal with BSkyB's customer intelligence arm Sky IQ.

Share

Get news by email