Brandspace wins sports venue task

LONDON - Promotion Space Group has won an exclusive deal with sports out-of-home media owner Sports-Revolution to manage promotional activity in football grounds and rugby stadia across the UK.

Paul Soanes: group business development director, Promotion Space Group
Paul Soanes: group business development director, Promotion Space Group

The out-of-home media owner's Brandspace division will target new below-the-line business and SportsRevolution will continue to work with established clients.

Brandspace will manage promotional activity across 69 football grounds and 13 rugby stadia, with a reach of more than four million men a month.

It will also sell seat-back sponsorship at the rugby sites, including seven Guinness Premier League grounds.

Paul Soanes, group business development director at Promotion Space Group, said sports stadia offer brands an "enormous captive audience" of predominantly ABC1 males.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email