Sunday Times' Rich List boosts circulation

LONDON - The Sunday Times Rich List, published last weekend, prompted a circulation spike of 140,000 copies, according to newspaper estimates.

The Sunday Times: Rich List supplement boosted circulation
The Sunday Times: Rich List supplement boosted circulation

The annual supplement free with The Sunday Times on 26 April is believed to have helped the market-leading quality title achieve a circulation in excess of 1.3 million.

Though the figure is not officially audited, sources claim it topped the previous week's issue that recorded an estimated circulation of 1,175,000 copies.

However, it is believed The Sunday Times' biggest circulation spike this year came courtesy of the Noel Gallagher CD giveaway, in March, which added 170,000 to its circulation.

The personal fortunes of the UK's wealthiest media moguls have been slashed by more than £3bn, according to the Rich List.

In recent years, The Sunday Times has switched emphasis away from promotions to retaining loyal readers, promoting its subscription services, although it still uses giveaways as a marketing tool.

The Sunday Times, which became Britain's first £2 newspaper in September 2006, recorded an ABC average figure of 1,240,348 in March this year, a slight dip of 0.02% year on year.

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email