JCDecaux Airport offers new package for Heathrow

LONDON - JCDecaux Airport has developed a new ad package around the Heathrow Express to give a single advertiser broad exposure to the rail link's passengers.

JCDecaux Airport: new ad package at Heathrow
JCDecaux Airport: new ad package at Heathrow

The Heathrow Express (HEX) domination pack has been booked by energy company Total for a three-month campaign booked through PSI and Vizeum France.

The pack includes platforms, escalators, walkways and lift entrances at Terminal 4 and the Central Terminal area for passengers going to Terminals, 1, 2 and 3.

At Terminal 5, it includes vinyl branding above platform entrances and on columns, vinyl branding on link bridges and vinyl branding above lifts on arrivals and departures levels.

JCDecaux said the HEX domination pack gives Total "maximum exposure" to all Heathrow Express passengers.

With more than 220 sites, the HEX domination pack reaches 5.1 million passengers who use the Heathrow Express every year.

Highlighting the potential appeal of the pack to advertisers, JCDecaux said 12.3% of UK business passengers use the Heathrow Express 30 times or more a year, with 30% of its passengers going on to fly first or business class.

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