Perform Sales wins Sony Ericsson WTA online business

LONDON - Perform Sales has been appointed by the Sony Ericsson Women's Tennis Association Tour to sell online display and video advertising for the official tour website.

Sony Ericsson WTA Tour: Perform Sales to handle online business
Sony Ericsson WTA Tour: Perform Sales to handle online business

The advertising sales arm of digital sports specialists Perform will also source online sponsorship deals for the website as the Sony Ericsson WTA Tour aims to maximise revenue from the 730,000 monthly unique visitors to the site.

Perform was recently hired to redevelop the main WTA website, Sonyericssonwtatour.com, and launch its first mobile site.

The new website offers visitors more personalisation options and unique content, while ad inventory has also been increased.

Perform Sales said the latest win will take its specialist sports network's reach, home to more than 200 websites including TennisTv.com and Setanta Sports, to more than 15 million unique users a month, which generate 165 million page impressions.

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Telegraph Media Group posts a pre-tax profit of £45.7m

Telegraph Media Group posts a pre-tax profit of £45.7m

The Telegraph Media Group has reported pre-tax profit of £45.7 million for the 52 weeks to 28th December 2014, down from £57 million the year before.

Share
Campaign Viral Chat: Pizza Hut spoof takes top spot

Campaign Viral Chat: Pizza Hut spoof takes top spot

Pizza Hut's spoof selfie stick warning video has taken the top spot in this week's chart.

Share
Paddy Power calls on Sepp Blatter to 'f**k off already'

Paddy Power calls on Sepp Blatter to 'f**k off already'

Paddy Power has taken out an ad in today's Daily Star calling for Sepp Blatter to "f**k off already", following this week's Fifa bribery arrests.

Share

Get news by email