Perform Sales wins Sony Ericsson WTA online business

LONDON - Perform Sales has been appointed by the Sony Ericsson Women's Tennis Association Tour to sell online display and video advertising for the official tour website.

Sony Ericsson WTA Tour: Perform Sales to handle online business
Sony Ericsson WTA Tour: Perform Sales to handle online business

The advertising sales arm of digital sports specialists Perform will also source online sponsorship deals for the website as the Sony Ericsson WTA Tour aims to maximise revenue from the 730,000 monthly unique visitors to the site.

Perform was recently hired to redevelop the main WTA website, Sonyericssonwtatour.com, and launch its first mobile site.

The new website offers visitors more personalisation options and unique content, while ad inventory has also been increased.

Perform Sales said the latest win will take its specialist sports network's reach, home to more than 200 websites including TennisTv.com and Setanta Sports, to more than 15 million unique users a month, which generate 165 million page impressions.

 

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