Perform Sales wins Sony Ericsson WTA online business

LONDON - Perform Sales has been appointed by the Sony Ericsson Women's Tennis Association Tour to sell online display and video advertising for the official tour website.

Sony Ericsson WTA Tour: Perform Sales to handle online business
Sony Ericsson WTA Tour: Perform Sales to handle online business

The advertising sales arm of digital sports specialists Perform will also source online sponsorship deals for the website as the Sony Ericsson WTA Tour aims to maximise revenue from the 730,000 monthly unique visitors to the site.

Perform was recently hired to redevelop the main WTA website, Sonyericssonwtatour.com, and launch its first mobile site.

The new website offers visitors more personalisation options and unique content, while ad inventory has also been increased.

Perform Sales said the latest win will take its specialist sports network's reach, home to more than 200 websites including TennisTv.com and Setanta Sports, to more than 15 million unique users a month, which generate 165 million page impressions.

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Banner ads at 20: why don't people want their faces on elves?

Banner ads at 20: why don't people want their faces on elves?

Graeme Noble, the executive creative director at TMW, reflects on 20 years of digital.

Share
WPP posts 3 per cent rise in third-quarter revenue

WPP posts 3 per cent rise in third-quarter revenue

WPP's third-quarter revenues rose 3.1 per cent to £2.8 billion, according to the company's trading report.

Share
Channel 4 expands interactive ads to mobile

Channel 4 expands interactive ads to mobile

Channel 4 has expanded its interactive ad formats to tablet and mobile devices.

Share

Get news by email