Consumers read wider range of magazines

The UK magazine market is challenging, 6% down in sales year on year in the second half of 2008. But most consumers (81%), according to magazine subscription site iSubscribe, are reading a wider range of titles than they used to.

Most consumers (61%) say they would be prepared to pay for content on a magazine website if it was good enough. Digital versions are gaining in importance to publishers and the iSubscribe survey reveals that most consumers (74%) are using magazine websites more than they used to.

Most (62%) say they have more confidence in magazines than the internet as a source of accurate information. iSubscribe's data shows magazine enthusiasts are more prepared to spend on friends and family than on themselves - spend on gift subs is rising 10% year on year, while spend on direct subs is up 6%.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest

Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games

Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games

Glasgow 2014 is offering a £30,000 prize to whoever in the business community comes up with the best digital idea to engage consumers during and after this summer's Commonwealth Games.

Share
Google's revenues climb 19% to $15.4bn in first quarter

Google's revenues climb 19% to $15.4bn in first quarter

Google's shares dropped 5% despite the company raking in revenues of $15.4bn for the first quarter, after analysts were disappointed by the pace of the company's transition in an industry increasingly dominated by mobile ads.

Share
Ex-M&S marketing chief Steven Sharp is consulting for WPP

Ex-M&S marketing chief Steven Sharp is consulting for WPP

Steven Sharp, the former marketing director of Marks & Spencer, is working as a consultant for WPP, which now holds both the creative and media accounts for the retailer.

Share

Get news by email