Consumers read wider range of magazines

The UK magazine market is challenging, 6% down in sales year on year in the second half of 2008. But most consumers (81%), according to magazine subscription site iSubscribe, are reading a wider range of titles than they used to.

Most consumers (61%) say they would be prepared to pay for content on a magazine website if it was good enough. Digital versions are gaining in importance to publishers and the iSubscribe survey reveals that most consumers (74%) are using magazine websites more than they used to.

Most (62%) say they have more confidence in magazines than the internet as a source of accurate information. iSubscribe's data shows magazine enthusiasts are more prepared to spend on friends and family than on themselves - spend on gift subs is rising 10% year on year, while spend on direct subs is up 6%.

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