Magic teams up with Stage to promote Whoopi Goldberg musical

LONDON - Bauer Media's Magic 105.4 has teamed up with theatrical producer Stage Entertainment, to produce a campaign featuring Whoopi Goldberg to promote the launch of Sister Act - The Divine Musical Comedy.

Whoopi Goldberg and Angie Greaves: Goldberg's new musicla is being promoted by Magic 105.4
Whoopi Goldberg and Angie Greaves: Goldberg's new musicla is being promoted by Magic 105.4

The "Drive Time with Angie Greaves and Whoopi Goldberg" campaign will launch on 22 April and run until the show previews begin on 2 May. The Bauer Media-owned station will run both on-air and online promotional activity.

The campaign was designed and bought by AKA, the specialist marketing and advertising agency for the live entertainment industry.

Goldberg will introduce an interactive radio promotion, Angie Greaves' Drive Time show.

She will also be introducing the ACM Gospel Choir, who will perform a capella versions of contemporary songs from the Magic playlist.

Listeners will then be asked a series of questions based on the songs, giving them a chance to win VIP tickets to a performance of Sister.

 

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