Bauer Media and 4th Screen Advertising sign mobile ad deal

LONDON - Mobile sales house 4th Screen Advertising has signed a deal with Bauer Media to sell mobile inventory around its FHM, Zoo and Heat brands.

Bauer Media: selling mobile inventory around three brands
Bauer Media: selling mobile inventory around three brands

The contract runs until the end of this year and was negotiated by Caroline Young, commercial director of mobile at Bauer Media, with Mark Slade, managing director of 4th Screen Advertising.

The 4th Screen Advertising team will sell Bauer Media's mobile inventory and serve mobile ad campaigns using its proprietary ad-serving platform Mpression. The campaigns will run on and off portal to create maximum reach among the men's magazines' key target audiences.

Young said the integration of mobile "is essential" to the success of Bauer Media's digital strategy.

In February, 4th Screen Advertising promoted account director Sarah McCluskey to the new position of commercial director. She is now responsible for the commercial development of mobile content sales and will continue to play an active role in the strategic development of the company.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Havas Media wins media account for investment firm Source

Havas Media wins media account for investment firm Source

Havas Media International has been appointed to handle the international media planning and buying account for global investment firm Source.

Share
Welcome to the age of brands as broadcasters

Welcome to the age of brands as broadcasters

With so many brands producing their own content to reach consumers in innovative ways, they will need to up their game significantly as expectations grow, says Mindshare's Adam Fulford.

Share
Mail Brands' first major ad deal features George Lamb in video for Seat

Mail Brands' first major ad deal features George Lamb in video for Seat

Mail Brands, the new commercial operation that brought together sales at the DMG Media's national newsbrand titles, has released its first partnership with a major brand since forming in July.

Share

Get news by email