Bauer Media and 4th Screen Advertising sign mobile ad deal

LONDON - Mobile sales house 4th Screen Advertising has signed a deal with Bauer Media to sell mobile inventory around its FHM, Zoo and Heat brands.

Bauer Media: selling mobile inventory around three brands
Bauer Media: selling mobile inventory around three brands

The contract runs until the end of this year and was negotiated by Caroline Young, commercial director of mobile at Bauer Media, with Mark Slade, managing director of 4th Screen Advertising.

The 4th Screen Advertising team will sell Bauer Media's mobile inventory and serve mobile ad campaigns using its proprietary ad-serving platform Mpression. The campaigns will run on and off portal to create maximum reach among the men's magazines' key target audiences.

Young said the integration of mobile "is essential" to the success of Bauer Media's digital strategy.

In February, 4th Screen Advertising promoted account director Sarah McCluskey to the new position of commercial director. She is now responsible for the commercial development of mobile content sales and will continue to play an active role in the strategic development of the company.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email