Bauer Media and 4th Screen Advertising sign mobile ad deal

LONDON - Mobile sales house 4th Screen Advertising has signed a deal with Bauer Media to sell mobile inventory around its FHM, Zoo and Heat brands.

Bauer Media: selling mobile inventory around three brands
Bauer Media: selling mobile inventory around three brands

The contract runs until the end of this year and was negotiated by Caroline Young, commercial director of mobile at Bauer Media, with Mark Slade, managing director of 4th Screen Advertising.

The 4th Screen Advertising team will sell Bauer Media's mobile inventory and serve mobile ad campaigns using its proprietary ad-serving platform Mpression. The campaigns will run on and off portal to create maximum reach among the men's magazines' key target audiences.

Young said the integration of mobile "is essential" to the success of Bauer Media's digital strategy.

In February, 4th Screen Advertising promoted account director Sarah McCluskey to the new position of commercial director. She is now responsible for the commercial development of mobile content sales and will continue to play an active role in the strategic development of the company.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email