Bauer Media and 4th Screen Advertising sign mobile ad deal

LONDON - Mobile sales house 4th Screen Advertising has signed a deal with Bauer Media to sell mobile inventory around its FHM, Zoo and Heat brands.

Bauer Media: selling mobile inventory around three brands
Bauer Media: selling mobile inventory around three brands

The contract runs until the end of this year and was negotiated by Caroline Young, commercial director of mobile at Bauer Media, with Mark Slade, managing director of 4th Screen Advertising.

The 4th Screen Advertising team will sell Bauer Media's mobile inventory and serve mobile ad campaigns using its proprietary ad-serving platform Mpression. The campaigns will run on and off portal to create maximum reach among the men's magazines' key target audiences.

Young said the integration of mobile "is essential" to the success of Bauer Media's digital strategy.

In February, 4th Screen Advertising promoted account director Sarah McCluskey to the new position of commercial director. She is now responsible for the commercial development of mobile content sales and will continue to play an active role in the strategic development of the company.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

The Thinkbox TV Planning Awards - video
[Sponsored feature]

The Thinkbox TV Planning Awards - video

Watch the video from the Thinkbox TV Planning Awards, held in association with Campaign and Media Week, where PHD and Drum stole the show.

Share
Facebook confirms 'monetisation test' for media contributors

Facebook confirms 'monetisation test' for media contributors

Facebook has confirmed plans to offer video contributors a share of advertising revenues generated around posts, in a move that will increase competition with Google's YouTube.

Share
Wimbledon online game makes data entry fun

Wimbledon online game makes data entry fun

#MakeTheTeam by OgilvyOne UK gives tennis fans a glimpse of life as an IBM data capturer.

Share

Get news by email