Internet usage will outstrip TV by June 2010

Europeans' average internet media consumption will outstrip TV in just over a year's time. Microsoft forecasts that, by June 2010, average internet usage will total 14.2 hours per week, against 11.5 hours per week for TV. Media consumption for most other media will remain largely flat, except for movie-watching via DVDs.

Internet usage will outstrip TV by June 2010
Internet usage will outstrip TV by June 2010

Microsoft's latest Global Insights report, European Internet Trends of Today and Tomorrow, also found that, in 2008, Europeans spent on average 8.9 hours per week using the web, up 27% from 2004.

So what are people doing online? Content, such as news websites and online video, and communication, such as e-mail and social networks, represent 65% of all time spent online. E-commerce represents 33%. Microsoft also found that online video has established itself as the most popular online entertainment application.

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