Microsoft's latest Global Insights report, European Internet Trends of Today and Tomorrow, also found that, in 2008, Europeans spent on average 8.9 hours per week using the web, up 27% from 2004.
So what are people doing online? Content, such as news websites and online video, and communication, such as e-mail and social networks, represent 65% of all time spent online. E-commerce represents 33%. Microsoft also found that online video has established itself as the most popular online entertainment application.