Ballantyne and Flint to leave NatMags amid restructure

LONDON - Hearst Digital managing director Alex Ballantyne is to leave the NatMags-owned group as part of a restructure that will mean the digital business is folded into the wider NatMags' operation.

Around half the staff at NatMags' digital operation, which numbers between 60 and 70, including about 20 commercial positions, will be made redundant, according to sources. In addition, NatMags will form a centralised commercial team that will sell across its digital and magazine offerings.

There will, however, remain a small dedicated team for each title.

Ballantyne and Stuart Flint, who headed the group's agency-facing sales team, are the two most high-profile departures. The changes follow the announcement in February by NatMags -which publishes titles including Cosmopolitan and Esquire - that it is cutting nearly 100 jobs across the group.

The group said at the time the job cuts would run across the entire UK business, including editorial and commercial. The digital redundancies form part of these cutbacks.

NatMags previously structured its digital commercial operations around individual brands such as Esquire.co.uk and Cosmopolitan.co.uk, which operated with their individual commercial and editorial teams.

Last year, the group moved to an agency-focused model and established four dedicated agency sales teams tailored to service the big agencies, such as WPP and Omnicom.

The new centralised sales team will sell across magazines and their accompanying websites, and the group's stand-alone websites - Getlippy.com, Netdoctor.co.uk and Allaboutyou.com
In February, NatMags announced that it was axing 100 jobs.

NatMags confirmed the departures of Ballantyne and Flint, but declined to comment further.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Maxus takes aim at management consultancies with new division

Maxus takes aim at management consultancies with new division

Maxus has launched a new technology consultancy, which will help businesses make the best use of technology in their marketing.

Share
Viacom and Snapchat agree international ad sales and content deal

Viacom and Snapchat agree international ad sales and content deal

Viacom is to sell advertising on Snapchat as part of a new extended deal with the transient photo-sharing platform.

Share
Super Bowl 2016: Six ways the big game changed

Super Bowl 2016: Six ways the big game changed

This year's Super Bowl fell short of an all-time high in broadcast viewing but set a new record for streaming.

Share

Get news by email