Daily Mail launches subscription service

LONDON - The Daily Mail has become the latest newspaper to launch a subscription service to increase reader numbers.

The mid-market newspaper's offering will mirror subscription services launched by rival newspaper groups, including The Daily Telegraph, Daily Express, The Times and Independent.

Unlike the Express, the Daily Mail will not promote its subscription service in the daily newspaper due to concern about cannibalising paid-for sales. The service, which will launch in test form within a month, will run across the Daily Mail and Mail on Sunday.

Managing director Guy Zitter said one reason for the delay in bringing the service to market was the difficulty in identifying non-Daily Mail readers.

The newspaper is initially marketing the subscription offer to 10,000 potential new readers.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Publicis Groupe's UK revenues dropped by 4.4% in 2015

Publicis Groupe's UK revenues dropped by 4.4% in 2015

Publicis Groupe saw a 4.4 per cent decline in revenue in the UK in 2015, according to its full year results, released this morning.

Share
Twitter's ad revenue up 48% but user growth stalls for first time

Twitter's ad revenue up 48% but user growth stalls for first time

Twitter has reported a $521.03 million (£358.65 million) net loss for trading in 2015 and, for the first time, no growth in its user numbers.

Share
Is commercial radio's audience rise due to BBC budget cuts?

Is commercial radio's audience rise due to BBC budget cuts?

Commercial radio's content and reach have helped its listener numbers overtake those of the BBC.

Share

Get news by email