Egmont launches new Playhouse Disney magazine

LONDON - Egmont, the specialist children's publisher, is launching a new monthly magazine, Playhouse Disney, which will draw heavily on content from Disney's television channels.

Playhouse Disney launches today (8 April), aimed at two to four-year-olds, with a cover price of £2.25 and print run of 100,000 copies.

Egmont said each issue of the magazine will have an educational theme and feature "to do" pages, which will include suggestions activities that parents can share with their children.

The magazine will take content from Disney channel's four main properties: Mickey Mouse Clubhouse, My Friends Tigger & Pooh, Handy Manny and Little Einstein, with each issue of having a branded covermount.

Alison David, commercial director at Egmont, said: "Playhouse Disney is an extremely reputable, safe brand that is universally endorsed by mums. We are sure our readers and their parents will love the variety of content and the fun activities offered by this brand new magazine."

BBC Magazines recently announced that it was to close three of its children's titles, Tweenies, Amy and Balamory magazine due to their falling circulations.

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Google takes over Silicon Roundabout

Google takes over Silicon Roundabout

Google has launched a digital outdoor campaign at Silicon Roundabout in Old Street, London, featuring practical information for locals.

Share
Vax in seven-figure C4 sponsorship deal

Vax in seven-figure C4 sponsorship deal

Vax, the floor care brand, has signed a seven-figure sponsorship deal with Channel 4, for which it has created idents starring Miranda Hart.

Share
AOP study confirms native ads have the power to connect

AOP study confirms native ads have the power to connect

Nearly two-thirds (59%) of consumers find native advertising interesting and informative, and a third are more likely to trust it than traditional advertising, according to a new report.

Share

Get news by email