This Is What I Do: James Power, Forrest Media

James Power is sales director at Forrest Media

James Power: sales director at Forrest Media
James Power: sales director at Forrest Media

What does your job involve?
Selling Forrest's portfolio of backlights, digital cityscreens and banners to outdoor specialists, agencies and clients, while keeping them up to date with our new sites and developments.

What's it like working at Forrest Media?
There is a fantastic sense of togetherness and a great family atmosphere due to the history of the company, so you really do feel part of a team. The passion for the business in the office is motivational and I regularly receive history lessons on outdoor advertising from the 1960s to the present day.

What qualifications and experience do you need?
I have a degree in architecture, but essentially the only real qualification required is a strong belief in your existing products and developments, plus the ability to be able to interact with a wide range of people within the industry. In any sales-based role, genuine passion for the products shines through.

How do you spend a typical day?
Whether I am at the head office in Glasgow, seeing clients in London or at the regional office in Reading, I spend the day talking about the quality of Forrest's portfolio and convincing people there is an outdoor market north of Watford.

What's the best thing about your job?
The selling process and the people I sell to - from listening to a client's brief to delivering a bespoke out-of-home product or package and, eventually, seeing it on the street.

And the worst?
Nothing specific. We would all prefer it if there was no credit crunch.

What keeps you awake at night?
The Northern Lights ... that's the working title of a new outdoor pack I am trying to put together for advertisers in Scotland.

Who helped you get where you are?
There are a few people who have kicked me along over the years, but my old colleague and boss Sarah O'Sullivan definitely taught me some very important lessons on how to survive in outdoor.

Who do you aspire to be like?
Someone who was always at the top of their game and achieved greatness - Sir Bobby Moore.

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