Insiders' Guide: Internet Advertising Bureau

The IAB is a 20-strong team of digital experts, responsible for educating marketers through industry initiatives to reinforce the integrity of the internet as it becomes the biggest advertising medium.

 Back row, left to right: Elle Hodson, Chloe Chadwick, Harriet Clarke, Amit Kotecha, Julia Smith, Amy Kean, Sorcha Proctor and Stuart Aitken. Middle: Natalie Glasgow, Kieron Matthews, Guy Phillipson, Nicki Lynas and Dan Redfearn.  Front: Jack Walling
Back row, left to right: Elle Hodson, Chloe Chadwick, Harriet Clarke, Amit Kotecha, Julia Smith, Amy Kean, Sorcha Proctor and Stuart Aitken. Middle: Natalie Glasgow, Kieron Matthews, Guy Phillipson, Nicki Lynas and Dan Redfearn. Front: Jack Walling

Our research, events, programmes, marketing, mobile and regulatory affairs departments all work together to ensure our member companies (500 at the last count) get the most from their annual fees.

Who is the team leader?
Chief executive Guy Phillipson, a former head of advertising for Vodafone, is responsible for turning the IAB into a hugely productive, creative and authoritative trade body. He places a lot of trust in his team, ensuring we continue to churn out projects each week.

What's in your in-tray?
Solving the ROI conundrum, the self-regulation of online behavioural advertising, mobile effectiveness research, the online planning currency, 35 further IAB events this year and plenty of IAB brand-building pills (actually Smarties).

Where do you find inspiration?
Britney Spears, Barack Obama, Columbo, Phillip Schofield and Aleksandr the meerkat.

Media we can't live without
Most of our team are obsessed with the iPhone. We're constantly downloading the latest applications, including Coke's Spin the Bottle game.

Preferred lunching venues?
Usually at our desks. When we do go out, we are fond of a Mexican place in Covent Garden called Wahaca. The burritos are amazing, they have more than 30 types of tequila and the entire restaurant sings for you when it's your birthday.

Most memorable night out?
The 2008 IAB Christmas party, a slightly embarrassing affair held at our offices that wouldn't have looked out of place in The Office. The entire team dressed up as something beginning with I, A or B, and Nick Stringer did us proud by dressing up as Ali G. We ordered Thai food, played Wii Boxing and Singstar and drank tequila. Budgeting at its best.

Advice for graduates starting out in media?~
Have great ideas, because ideas are what make great campaigns. And love what you do - the IAB would not be such a success if our team wasn't totally passionate about online.

If we ruled the world ...
Everything would be digital. In fact, world domination isn't entirely out of the question.

Is your team the best in the business? E-mail harriet.dennys@haymarket.com

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