MediaVest wins Book Club work

LONDON - MediaVest Manchester has won the £4.5m media planning and buying account for the Book Club Associates after pitching against incumbent Carat.

The club is the UK's biggest mail order bookseller and is battling to maintain its place against online competition such as Amazon.com.

MediaVest's new account does not include online business, which will continue to be handled by marketing affiliates. The review was led by Nick Rice, director of club marketing at Book Club Associates.

According to The Nielsen Company, the firm spent £4.3m on media in 2008, the bulk of which went on direct mail, handled by Carat Direct.

The appointment follows changes to Book Club Associates' core operation since it was sold by media group Bertelsmann to Aurelius last year.

The company's marketing activity is still expected to revolve around its negative option business model - where subscribers get an initial discount upfront after committing themselves to buy a certain number of books within the year.

The BCA book clubs now handled by MediaVest include World Books, The History Guild, The Softback Preview, Books for Children, The Military & Aviation Book Society, Sci-Fi and Railway.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email