Belfast Telegraph goes compact to meet reader demands

LONDON - Independent News & Media-owned regional newspaper the Belfast Telegraph will switch its afternoon editions to compact size from tomorrow (25 March).

Martin Lindsay: editor of the Belfast Telegraph with the new compact edition
Martin Lindsay: editor of the Belfast Telegraph with the new compact edition

The move is a response to readers who said they preferred the size of the morning and Saturday editions, which went compact in 2005.

The new version will have a substantial main news section, including comment, news review, politics, business, sport, health and lifestyle and a broad range of specialist supplements. The relaunch will be backed by a TV, radio and outdoor campaign.

Martin Lindsay, editor of the Belfast Telegraph, said research showed readers liked the paper's news content, features and columnists, but repeatedly said the broadsheet size was "awkward" and "too big to handle".

Lindsay said the Telegraph's parent company, Independent News & Media, began the compact revolution in quality newspapers with The Independent back in 2003 and the adoption of a wholly compact format in Belfast was a "natural development".

The Belfast Telegraph was first published in September 1870 as a broadsheet, the Saturday compact edition was launched in February 2005 and the morning compact in March 2005. From tomorrow, the city, final, county and North West editions will also be printed as compact newspapers.

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