Bartz continues changes appointing Steele as Yahoo marketing chief

LONDON - Recently-installed Yahoo chief executive Carol Bartz is continuing her overhaul of the company, appointing Elisa Steele as global chief marketing officer.

Elisa Steele as global chief marketing officer
Elisa Steele as global chief marketing officer

Steele will be responsible for Yahoo's brand, global marketing strategy and marketing functions including brand marketing, audience marketing, corporate communications, insights, policy and privacy. She will report to Bartz.

Prior to joining Yahoo, Steele was senior vice president of corporate marketing at data management outfit NetApp, where she led the company's global brand strategy. Prior to NetApp, Steele led Sun's marketing and merchandising organization.

"The Yahoo brand is one of our most valuable and strategic assets, and Elisa is charged with unlocking its potential globally," said Bartz.

Last month, Bartz, unveiled a major reorganisation of Yahoo, combining its various technology and product groups into one division. Bartz said at the time that after "a month and a half in the saddle" she was ready to make changes. Among these, Yahoo chief technology officer Ari Balogh, was moved to head technology and product operations. 

Marco Boerries, head of Yahoo's Connected Life group, which focuses on bringing Yahoo products to mobile devices, resigned for personal reasons. Yahoo's mobile efforts are now led by David Ko, senior vice president of the Connected Life group.

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