Facebook shares everything with everyone

With new digital launches happening quicker than you can say "social media", a site really needs to stand out if it wants to create a stir. But when you're the biggest social network in the world, with 175 million users, you are guaranteed time in the spotlight.

Facebook: user-oriented changes
Facebook: user-oriented changes

Channel: Facebook.com
Owner: Private
What's happened?: Website relaunched

Facebook's new home page is evolving and has brought together the best social features. It is now easier to create content and receive real-time updates.

I'm particularly excited about the improved news feed, which shows all the updates from my friends' pages without me having to search them. It adds a certain voyeuristic element, enhanced by the addition of filters to feeds. I can now modify the content I want to see and choose from groups, applications or friends. Brands can get involved too (but, of course you have to add them as a friend first).

Facebook has championed the user from its inception and it is comforting to know that is still central. Every aspect of the new Facebook Profile has been tailored to connect the user with everything they want.

In our need-it-now culture, Facebook couldn't be more on-trend. By allowing brands, celebrities and organisations to connect in the same way as their closest friends, it will help break down boundaries and build relationships.

The site recognises that sharing moments is the foundation of good friendships. If brands grow alongside the consumer's life, it may result in deeper engagement.

And users appear to be welcoming some brands into their personal pages: The Red Nose Day '09 "profile" has wasted no time in gaining advocates on its shiny new profile page.

My only gripe is that the run-of-site ads bear no resemblance to the user's interests. But, I'm sure it is only a matter of time before this is rectified. It's early days for Facebook's new profile, but all the signs suggest it is a great one.

What's good?
Sharing everything with everyone.

What could be better?
Run-of-site ads look cheap and untargeted.

Would I book my clients into this?
I would advise building integrated profile pages and making use of all the great features. But, beware, they need constant updating. Nothing is worse than a friend who forgets you.

Sharon Braude, group account director, MPG.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs


Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.


Get news by email