Guardian ends Reuters ad deal after 13 months

LONDON - Guardian News & Media has ended its ad sales partnership with Reuters by bringing its US ad sales operation in-house as it looks to increase revenue from overseas.

Adam Freeman: commercial director of Guardian News & Media
Adam Freeman: commercial director of Guardian News & Media

The deal, which was signed in February 2008, allowed Reuters to sell all online ads that target the American audience of Guardian.co.uk.

Reuters sold Guardian.co.uk alongside Reuters.com and the recently launched Reuters Affiliate Network, a collection of news sites and blogs with a targeted audience of business professionals.

Adam Freeman, commercial director of Guardian News & Media, said the ending of the commercial tie- up "was a mutual decision", adding that it was always GNM's "long-term aim to put in its own team".

A newly assembled five-strong team, headed by Guardian advertising executive Hannah Diddams, who will be the division's sales manager, will be based in New York and sell across Guardian.co.uk, GuardianAmerica.com and the Guardian Green Ad Network. The new division will be operational by next month.

Freeman will be closely involved with the new division, which will continue to work with external advertising networks.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest

Fold7 splits with Gocompare.com amid talk of Gio Compario's return

Fold7 splits with Gocompare.com amid talk of Gio Compario's return

Fold7 is splitting with Gocompare.com as the insurance-comparison site mulls bringing back its opera-singing mascot, Gio Compario.

Share
Is native advertising on Tinder creepy?

Is native advertising on Tinder creepy?

If a spot cream brand swipes right on our profile we're quitting Tinder.

Share
Ronseal claims to ditch 'does exactly what it says on the tin' strapline

Ronseal claims to ditch 'does exactly what it says on the tin' strapline

Ronseal claims to abandon its enduring "does exactly what it says on the tin" logo for the sake of correctness in its latest campaign.

Share

Get news by email