Guardian ends Reuters ad deal after 13 months

LONDON - Guardian News & Media has ended its ad sales partnership with Reuters by bringing its US ad sales operation in-house as it looks to increase revenue from overseas.

Adam Freeman: commercial director of Guardian News & Media
Adam Freeman: commercial director of Guardian News & Media

The deal, which was signed in February 2008, allowed Reuters to sell all online ads that target the American audience of Guardian.co.uk.

Reuters sold Guardian.co.uk alongside Reuters.com and the recently launched Reuters Affiliate Network, a collection of news sites and blogs with a targeted audience of business professionals.

Adam Freeman, commercial director of Guardian News & Media, said the ending of the commercial tie- up "was a mutual decision", adding that it was always GNM's "long-term aim to put in its own team".

A newly assembled five-strong team, headed by Guardian advertising executive Hannah Diddams, who will be the division's sales manager, will be based in New York and sell across Guardian.co.uk, GuardianAmerica.com and the Guardian Green Ad Network. The new division will be operational by next month.

Freeman will be closely involved with the new division, which will continue to work with external advertising networks.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Williams promoted at ITV as Hazlitt departs

Williams promoted at ITV as Hazlitt departs

ITV has promoted Kelly Williams, the group commercial sales director, to managing director of commercial, as Fru Hazlitt steps down.

Share
Macmillan Cancer Support scoops Brand of the Year Award

Macmillan Cancer Support scoops Brand of the Year Award

Macmillan Cancer Support, one of the UK's leading and most admired cancer charities, was voted The Marketing Society's Brand of the Year at its annual dinner last night, in association with Marketing and Advertising Week Europe.

Share
Better Together
[Sponsored feature]

Better Together

With consumers making their own media choices, deserting the high street and finding out about brands on their own terms, agencies are wondering how to join up all the dots. Welcome to the interconnected world. By Stuart Derrick

Share

Get news by email