Guardian ends Reuters ad deal after 13 months

LONDON - Guardian News & Media has ended its ad sales partnership with Reuters by bringing its US ad sales operation in-house as it looks to increase revenue from overseas.

Adam Freeman: commercial director of Guardian News & Media
Adam Freeman: commercial director of Guardian News & Media

The deal, which was signed in February 2008, allowed Reuters to sell all online ads that target the American audience of Guardian.co.uk.

Reuters sold Guardian.co.uk alongside Reuters.com and the recently launched Reuters Affiliate Network, a collection of news sites and blogs with a targeted audience of business professionals.

Adam Freeman, commercial director of Guardian News & Media, said the ending of the commercial tie- up "was a mutual decision", adding that it was always GNM's "long-term aim to put in its own team".

A newly assembled five-strong team, headed by Guardian advertising executive Hannah Diddams, who will be the division's sales manager, will be based in New York and sell across Guardian.co.uk, GuardianAmerica.com and the Guardian Green Ad Network. The new division will be operational by next month.

Freeman will be closely involved with the new division, which will continue to work with external advertising networks.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

MediaCom's Lisa Humphreys flies flag for media in '35 women under 35' list

MediaCom's Lisa Humphreys flies flag for media in '35 women under 35' list

Six of the brightest up-and-coming stars from the world of media and marketing have made Management Today's list of 35 high-flying women under 35.

Share
The Thinkbox TV Planning Awards - video
[Sponsored feature]

The Thinkbox TV Planning Awards - video

Watch the video from the Thinkbox TV Planning Awards, held in association with Campaign and Media Week, where PHD and Drum stole the show.

Share
Facebook confirms 'monetisation test' for media contributors

Facebook confirms 'monetisation test' for media contributors

Facebook has confirmed plans to offer video contributors a share of advertising revenues generated around posts, in a move that will increase competition with Google's YouTube.

Share

Get news by email